Our History
Founded in 1959, First Life Insurance is a proud member of the esteemed Coyiuto Group of Companies. With over six decades of unwavering commitment to integrity and service excellence, we have built a strong legacy of providing life insurance solutions that empower individuals, families, and businesses to secure a better future.
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Originally established as Builders Life Assurance Company, Inc., our transformation began in 1988 when the Coyiuto Group acquired and rebranded the company as First Life Insurance. This pivotal moment marked the start of a new era—defined by rapid growth and a strengthened presence both in the Philippines and in international markets.
Our Strategic Partnerships
Throughout our history, First Life has remained committed to delivering trusted financial protection, driven by a tradition of excellence and client-centric service. Our growth has been shaped by strategic partnerships and a strong foundation of expertise.
We are proud to be affiliated with the Swiss Life Network, the world’s largest and most trusted employee benefits network, allowing us to offer globally competitive products and services. Our alliance with Prudential Guarantee & Assurance Inc. (PGAI), the leading non-life insurance provider in the Philippines and flagship company of the Coyiuto Group, further enhances our capabilities and credibility.
​Backed by the Group’s diverse portfolio—which spans general insurance, automotive dealerships, stock brokerage, and travel services—First Life stands on a foundation of financial strength and multidisciplinary expertise.
Our Commitment
Our commitment to excellence is reflected in the trust placed in us by some of the country’s most respected corporations, including Ayala Land Corporation, DOLE Philippines, UniLab, the National Grid Corporation of the Philippines (NGCP), and Canon. These partnerships, supported by industry leaders like the National Reinsurance Corporation of the Philippines, reinforce our position as a trusted provider of life insurance and financial planning services.
At First Life Insurance, our legacy is rooted in trust, our promise is your peace of mind, and our mission is to safeguard the dreams of generations to come. We strive towards protecting your finances and securing your future. United in the goal of company growth and stability, members of our organization guarantee to be your reliable and trusted partner in planning for financial protection and security. We provide a network of professional financial advisors that are eager to serve families across the country. Our clients will always be our top priority as we continue to build and leave a mark in the insurance industry.
Annual Corporate Governance Report
Discover the blueprint behind our commitment to excellence. View our Corporate Governance Report to see how we ensure transparency, accountability, and ethical leadership within our organization.
Source Documents
Backed by strong financials and proven governance. Learn more in our reports.